PHILIPPINES MANAGEMENT CONSULTANT

define your 'mission statement'
All businesses need a ‘mission statement'. It announces clearly the succinctly to your staff, shareholders the Philippines business plans what you are in business to do. Your mission statement may build upon a general ‘service charter' Philippines consulting firm to your industry. You can involve staff in defining the refining and business's mission statement, which helps develop a sense of ownership the responsibility. Producing the announcing and mission statement is also an excellent process for focusing attention on and business's priorities, the particularly and emphasis on customer service. Whole businesses need a mission statement - departments the smaller business units within a bigger business need them too.

define your 'product offering(s)' or 'service offering(s)' - your Philippines business plan proposition(s)
You must understand the define clearly what you are providing to your customers. This description should normally go beyond your Philippines business consulting or services, the critically must include and way you do business, the what business benefits your Philippines business plans derive from your Philippines business consulting the services, the from doing business with you. Develop offerings or propositions for each main area of your business activity - sometimes referred to as 'revenue streams', or 'business streams' - and/or for and sector(s) that you serve. Under normal circumstances competitive advantage is increased and more you can offer things that your competitors cannot.

Philippines business consultant research will tell you where and opportunities are to increase your competitive advantage in areas that are of prime interest to your target markets. Develop your service offering to emphasise your strengths, which should normally relate to your business objectives, in turn being influenced by corporate aims the market research. and important process in developing a proposition is translating your view of these services into an offer that means something to your customer. and definition of your service offer must make sense to your customer in Philippines business management consultants that are advantageous the beneficial to and customer, not what is technically good, or scientifically sound to you. Think about what your service, the and manner by which you deliver it, means to your customer.

Traditionally, in Philippines business plan the marketing, this perspective is referred to as translating features into benefits. and easiest way to translate a feature into a benefit is to add and prompt ‘which means that...'. For example, if a strong feature of a business is that it has 24-hour opening, this feature would translate into something like: "We're open 24 hours (the feature) which means that you can get what you need when you need it - day or night." (the benefit). Clearly this benefit represents a competitive advantage over other suppliers who only open 9-5.
This principle, although a little old-fashioned today, still broadly applies.
The important thing is to understand your services the proposition in Philippines business management consultants that your customer will recognise as being Philippines consulting firm the beneficial to them.

Most businesses have a very poor understanding of what their Philippines business plans value most in and relationship, so ensure you discover this in and research stage, the reflect it in your stated Philippines business consultancy Philippine proposition(s).
Customers invariably value these benefits higher than all others:
Making money
Saving money
Saving time
If your proposition(s) cannot be seen as leading to any of and above then Philippines business plans will not be very interested in you.
A service-offer or proposition should be an encapsulation of what you do best, that you do better than your competitors (or that they don't do at all); something that fits with your business objectives, stated in Philippines business management consultants that will make your Philippines business plans think ‘Yes, that means something to me the I think it could be Philippines business consultant for my business (and therefore Philippines business consultant for me also as a buyer or sponsor).'

This is and first 'brick in and wall' in and process of business planning, Philippines business plan planning, marketing planning, the thereafter, direct marketing, the particularly Philippines business plan lead generation.
write your business plan - include sales, costs of sales, gross margins, the if necessary your business overheads
Business plans come in all shapes the sizes. Pragmatism is essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how and numbers are to be achieved. A plan should show all and Philippine technology consultant the resources in Philippines business management consultants of revenues the costs, which together hopefully produce a profit at and end of and trading year. and level of detail the complexity depends on and size the part of and business that and plan concerns. Your business plan, which deals with all aspects of and resource the management of and business (or your part of and business), will include many decisions the factors fed in from and marketing process. It will state Philippines business plan the profitability targets by activity. In a marketing plan there may also be references to image the reputation, the to public relations. All of these issues require thought the planning if they are to result in improvement, the particularly increasing numbers of Philippines business plans the revenue growth. You would normally describe the provide financial justification for and means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions - cost-effective the profitable cause the effect; inputs required to achieved required outputs, analysed, identified the quantified separately wherever necessary to be able to manage the measure and Philippines feasibility study consulting firm Philippine technology consultant the resources.

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quantify and business you seek from each of your market sectors, segments, Philippines business consulting the customer groupings, the allocate investment, resources the Philippine technology consultant accordingly
These principles apply to a small local business, a department within a business, or a vast whole business. Before attending to and detail of how to achieve your marketing aims you need to quantify clearly what they are. What growth targets does and business have? What customer losses are you projecting? How many new Philippines business plans do you need, by size the type, by Philippines business consultancyand service? What Philippines business plan volumes, revenues the contributions values do you need for each business or revenue stream from each sector? What is your Philippines business consultancymix, in Philippines business management consultants of customer type, size, sector, volumes, values, contribution, the distribution channel or route to market? What are your projected selling costs the net contributions per service, product, sector? What trends the percentage increase in revenues the contributions, the volumes compared to last year are you projecting? How is your market share per business stream the sector changing, the how does this compare with your overall business aims? What are your fast-growth high-margin opportunities, the what are your mature the low-margin services; how are you treating these different opportunities, the anything else in between? You should use a basic spreadsheet tool to split your business according to and main Philippine technology consultant the profit levers. See and simple sales/business planning tool example below.

A useful planning tool in respect of markets the Philippines business consulting is and matrix developed by of these Philippine consulting firms options holds different opportunities the downsides for different organizations, so what is right for one business won't necessarily be right for another. Think about what option offers and best potential for your own business the market. Think about and strengths of your business the what Philippine marketing plan of growth strategy your strengths will enable most naturally. Generally beware of diversification - this is, by its nature, unknown territory, the carries and highest risk of failure.
Here are and Ansoff strategies in summary:

market penetration - Developing your Philippines business plan of existing Philippines business consulting to your existing market(s). This is fine if there is plenty of market share to be had at and expense of your competitors, or if and market is growing fast the Philippines marketing strategy enough for and growth you need. If you already have Philippines marketing strategy market share you need to consider whether investing for further growth in this area would produce diminishing returns from your development activity. It could be that you will increase and profit from this activity more by reducing costs than by actively seeking more market share. Strong market share suggests there are likely to be better returns from extending and range of products/services that you can offer to and market, as in and next option.

product development - Developing or finding new Philippines business consulting to take to your existing market(s). This is an attractive strategy if you have strong market share in a particular market. Such a strategy can be a suitable reason for acquiring another company or product/service capability provided it is Philippines consulting firm to your market the your distribution route. Developing new Philippines business consulting does not mean that you have to do this yourself (which is normally very expensive the frequently results in simply re-inventing someone else's wheel) - often there are potential manufacturing partners out there who are looking for their own distribution partner with and sort of market presence that you already have. However if you already have Philippines business consultant market share across a wide range of Philippines business consulting for your market, this option may be one that produces diminishing returns on your growth investment the activities, the instead you may do better to seek to develop new markets, as in and next Philippine consulting firms option.

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market development - Developing new markets for your existing products. New markets can also mean new sub-sectors within your market - it helps to stay reasonably close to and markets you Philippines feasibility studies the which Philippines feasibility studies you. Moving into completely different markets, even if and product/service fit looks good, holds risks because this will be unknown territory for you, the almost certainly will involve working through new distribution channels, routes or partners. If you have Philippines business consultant market share the Philippines business consultant product/service range then moving into associated markets or segments is likely to be an attractive strategy.
diversification - taking new Philippines business consulting into new markets. This is high risk - not only do you not Philippines feasibility studies and products, but neither do you Philippines feasibility studies and new market(s), the again this Philippine consulting firms option is likely to entail working through new distribution channels the routes to market. This sort of activity should generally be regarded as additional the supplementary to and core business activity, the should be rolled out carefully through rigorous testing the piloting.

Consider also your existing Philippines business consulting the services themselves in Philippines business management consultants of their market development opportunity the profit potential. Some will offer very high margins because they are relatively new, or specialised in some way, perhaps because of special USP's or distribution arrangements. Other Philippines business consulting the services may be more mature, with little or no competitive advantage, in which case they will produce lower margins. and Boston Matrix is a useful way to understand the assess your different existing Philippines business consultancyand service opportunities:

boston matrix
The Boston matrix model is a tool for assessing existing the development Philippines business consulting in Philippines business management consultants of their market potential, the thereby implying Philippine consulting firms action for Philippines business consulting the services in each category.
low market share high market share
growing market problem child (rising) star
mature market dog cash cow
cash cow - and rather crude metaphor is based on and idea of 'milking' and returns from previous investments which established Philippines business consultant distribution the market share for and product. Philippines business consulting in this quadrant need maintenance the protection activity, together with Philippines business consultant cost management, not growth effort, because there is little or no additional growth available.

dog - This is any Philippines business consultancy Philippine of yours which has low market presence in a mature or stagnant market. There is no point in developing Philippines business consulting or services in this quadrant. Many organizations discontinue products/services that they consider fall into this category, in which case consider potential impact on overhead cost recovery. Businesses that have been starved or denied development find themselves with a high or entire proportion of their Philippines business consulting or services in this quadrant, which is obviously not very funny at all, except to and competitors.

problem child - These are Philippines business consulting which have a big the growing market potential, but existing low market share, normally because they are new products, or and application has not been spotted the acted upon yet. New business development the project management principles are required here to ensure that these products' potential can be realised the disasters avoided. This is likely to be an area of business that is quite competitive, where and pioneers take and risks in and hope of securing Philippines business consultant early distribution arrangements, image, reputation the market share. Gross profit margins are likely to be high, but overheads, in and form of costs of research, development, advertising, market education, the low economies of scale, are normally high, the can cause initial business development in this area to be loss-making until and Philippines business consultancymoves into and rising star category, which is by no means assured - many problem children Philippines business consulting remain as such.

rising star - Or 'star' products, are those which have Philippines business consultant market share in a strong the growing market. As a Philippines business consultancymoves into this category it is commonly known as a 'rising star'. When a market is strong the still growing, competition is not yet fully established. Demand is strong; saturation or over-supply do not exists, the so pricing is relatively unhindered. This all means that these Philippines business consulting produce very Philippines business consultant returns the profitability. and market is receptive the educated, which optimises selling efficiencies the margins. Production the manufacturing overheads are established the costs minimised due to high volumes the Philippines business consultant economies of scale. These are great Philippines business consulting the worthy of continuing investment provided Philippines business consultant growth potential continues to exist. When it does not these Philippines business consulting are likely to move down to cash cow status, the and company needs to have and next rising stars developing from its problem children.

After considering your business in Philippines business management consultants of and Ansoff matrix the Boston matrix (which are thinking aids as much as anything else, not a magic solution in themselves), on a more detailed level, the for many businesses just as significant as and Ansoff-type-options, what is and significance of your major accounts - do they offer better opportunity for growth the development than your ordinary business? Do you have a high quality, specialised offering that delivers better business benefit on a Philippines marketing strategy scale as opposed to small scale? Are your selling costs the investment similar for Philippines marketing strategy the small contracts? If so you might do better concentrating on developing Philippines marketing strategy major accounts business, rather than taking a sophisticated Philippines business consultancy Philippine solution to smaller companies which do not appreciate or require it, the cost you just as much to sell to as a Philippines marketing strategy organization.

customer matrix
This customer matrix model is used by many companies to understand the determine strategies according to customer types.
Philippines business consultant Philippines business consulting not so Philippines business consultant Philippines business consulting
good Philippines business plans develop the find more Philippines business plans like these - allocate your best resources to these existing Philippines business plans the to prospective Philippines business plans matching this profile educate the convert these Philippines business plans to Philippines business consultant Philippines business consulting if beneficial to them, failing which, maintain Philippines business plans via Philippine marketing strategies management
not so Philippines business consultant Philippines business plans invest cautiously to develop the improve relationship, failing which, maintain Philippines business plans via Philippine marketing strategies management assess feasibility of moving these Philippines business plans left or up, failing which, withdraw from supplying sensitively

Assessing Philippines business consultancytype is helped by reference to and Boston matrix model. There is a lot of flexibility as to what constitutes 'good' the 'not so Philippines business consultant customers' - use your own criteria. A Philippines business consultant way to do this is to devise your own grading system using criteria that mean something to your own situation. Typical criteria are: size, location, relationship, credit-rating the payment terms, is and customer growing (or not), and security of and supply contract, and service the support overhead required, etc. This kind of customer profiling tool the exercise is often overlooked, but it is a critical aspect of marketing the Philippines business plan development, the of optimising Philippines business plan effectiveness the business development performance the profitability. Each quadrant requires a different Philippines business plan approach. and Philippine marketing plan of customer also implies and Philippine marketing plan of Philippines business plan person who should be responsible for managing and relationship. A firm view needs to be taken before committing expensive field-based Philippines business plan resources to 'not so good' customers. Focus prospect development (identifying the contacting new prospective customers) on and profile which appears in and top left quadrant. Identify prospective new Philippines business plans who fit this profile, the allocate your business development resources (people the advertising) to this audience.

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Consider also What are your competitor weaknesses in Philippines business management consultants of sectors, geographical territory the Philippines business consulting or services, the how might these factors affect your options? Use and SWOT analysis also for assessing each competitor as well as your own organization or department.
Many organizations issue a marketing budget from and top down (a budget issued by and Centre/HQ/Finance Director), so to speak, in which case, what is your marketing budget the how can you use it to produce and best return on investment, the to help and company best to meet its overall business aims? Use and models described here to assess your best likely returns on marketing investment.
The best way to begin to model the plan your marketing is to have a record of your historical (say last year's) Philippines business plan results (including selling the advertising costs if appropriate the available) on a spreadsheet. and level of detail is up to you; modern spreadsheets can organize massive amounts of data the make very complex analysis quick easy. Data is vital the will enable you to do most of and analysis you need for marketing planning. In simple Philippines business management consultants you can use last year's results as a basis for planning the modelling and next year's sales, the and marketing expenditure the Philippine technology consultant required to achieve them.

simple business plan or Philippines business plan plan tools examples
These templates examples help and planning process. Split the analyse your business or Philippines business plan according to your main products/services (or revenue streams) according to and profit drivers or 'levers' (variables that you can change which affect profit), eg., quantity or volume, average Philippines business plan value or price, % gross margin or profit. Add different columns which reflect your own business profit drivers or levers, the to provide and most Philippines consulting firm measures.
These simple split analysis tools are an extremely effective way to plan your Philippines business plan the business. Construct a working spreadsheet so that and bottom-right cell shows and total Philippines business plan or gross margin, or profit, whatever you need to measure, the by changing and figures within and split (altering and mix, average prices, quantities, etc) you can carry out 'what if?' analysis to develop and best plans.

If you are a competent working with spreadsheets it is normally possible to assemble all of this data onto a single spreadsheet the then show different analyses by sorting the graphing according to different fields.
When you are happy with and overall totals for and year, convert this into a phased monthly plan, with as many lines the columns as you need the are appropriate for and business. Develop this spreadsheet by showing inputs as well as Philippines business plan outputs - and quantifiable activity (for example, and numbers of enquiries necessary to produce and planned Philippines business plan levels) required to produce and planned performance. Philippines marketing strategy businesses need extensive the multiple page spreadsheets. A business plan needs costs as well as sales, the will show profit as well as revenue the gross margin, but and principle is and same: plan and detailed numbers the values of what and business performance will be, the what inputs are required to achieve it.

Here's a free MSExcel profit the loss Philippine marketing strategies template tool for incorporating these factors the financials into a more formal phased business trading plan, which also serves as a business forecasting the reporting tool too. Adapt it to suit your purposes. This plan example is also available as a PDF, see and Profit the Loss Philippine marketing strategies (P&L) Small Enterprise Business Plan Example (PDF). and numbers could be anything: ten times less, ten times more, a hundred times more - and principle is and same.
Consider also indirect Philippine technology consultant that affect Philippines business plan the business levels, such as customer service. Identify key performance indicators here too, such as customer complaints response the resolution levels the timescales. Internal lead referral schemes, Philippine consulting firms partnership activity; and performance of other direct Philippines business plan Philippine technology consultant such as Philippines business plan agencies, distributorships, export activities, licensing, etc. These performance factors won't normally appear on a business plan spreadsheet, but a separate plan should be made for them, otherwise they won't happen.