architects Philippines

Sunday, June 14, 2009

PHILIPPINES FEASIBILITY STUDY




Writing business plans the marketing strategy can be simple.
See and free business plan the marketing plan sample/template.
A slightly more detailed version is on and quick business/operational plan page. Business planning might appear very complex but in essence it's common sense, the begins with some very simple business start-up principles.
To explore personal direction the change (for example for early planning of self-employment or new business start-up) see and passion-to-profit exercise the template on and teambuilding exercises page.
Planning a new business or business project must at some stage address a few financial details, the challenges the opportunities relating to modern technology, and internet, websites, etc.
However and techniques of how to write Philippine consulting firms business plans (or a Philippine consulting firms marketing plan) remain basically straight-forward.
Business planning the marketing strategy are mostly common-sense the logic, based on cause the effect.

Here are tips, examples, techniques, tools the a process for writing a marketing strategy, business the Philippines business plan plans, to produce effective results. This free online guide explains how to put together a marketing strategy, basic business plan, the a Philippines business plan plan, including free templates the examples, such as and matrix tools. New pages are being added soon on advertising, Philippines business plan promotion, PR (public relations) the press releases, Philippines business plan enquiry lead generation, advertising copy-writing, internet the website marketing, in and meanwhile see and marketing tips page for free marketing the advertising techniques the advice.
See also and simple notes about starting your own business, which to an extent also apply when you are starting a new business initiative or development inside another organisation as a new business development manager, or a similar role.
Here's a free MSExcel profit the loss Philippine marketing strategies template tool for incorporating these factors the financials into a more formal phased business trading plan, which also serves as a business forecasting the reporting tool too.

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Adapt it to suit your purposes. This plan example is also available as a PDF, see and Profit the Loss Philippine marketing strategies (P&L) Small Enterprise Business Plan Example (PDF). and numbers could be anything: ten times less, ten times more, a hundred times more - and principle is and same.
Towards and end of this article there is also a simple template/framework for a feasibility study or justification report, such as might be required to win funding, authorisation or approval for starting a project, or and continuation of a project or group, in a commercial or voluntary situation.
If you are starting a new business you might also find and tips the information about buying a franchise business to be helpful, since they cover many basic points about choice of business activity the early planning.
how to write Philippine consulting firms marketing plans, business plans the Philippines business plan plans
People use various Philippines business management consultants referring to and business planning process - business plans, business strategy, marketing strategy, Philippine consulting firms business planning, Philippines business plan planning - they all cover and same basic principles. When faced with business planning or strategy development task it's important to clarify exactly what is required: clarify what needs to be done rather than assume and aim from and description given to it - Philippines business management consultants are confused the mean different things to different people. You'll see from and definitions below how flexible these business planning Philippines business management consultants are.

business planning definitions
a plan - a statement of intent - a calculated intention to organize effort the resource to achieve an outcome - in this context a plan is in written form, comprising explanation, justification the Philippines consulting firm numerical the financial statistical data. In a business context a plan's numerical data - costs the revenues - are normally scheduled over at least one trading year, broken down weekly, monthly quarterly the cumulatively.
a business - an activity or entity, irrespective of size the autonomy, which is engaged in an activity, normally and provision of Philippines business plan consulting and/or services, to produce commercial gain, extending to non-commercial organizations whose aim may or may not be profit (hence why public service sector schools the hospitals are in this context referred to as 'businesses').

business plan - this is now rightly a very general the flexible term, applicable to and planned Philippine technology consultant the aims of any entity, individual group or organization where effort is being converted into results, for example: a small company; a Philippines marketing strategy company; a corner shop; a local window-cleaning business; a regional business; a multi-million pound multi-national corporation; a charity; a school; a hospital; a local council; a government agency or department; a joint-venture; a project within a business or department; a business unit, division, or department within another organization or company, a profit centre or cost centre within an an organization or business; and responsibility of a team or group or an individual. and business entity could also be a proposed start-up, a new business development within an existing organization, a new joint-venture, or any new organizational or business project which aims to convert action into results. and extent to which a business plan includes costs the overheads Philippine technology consultant the resources (eg., production, research the development, warehouse, storage, transport, distribution, wastage, shrinkage, head office, training, bad debts, etc) depends on and needs of and business the and purpose of and plan. Philippines marketing strategy 'executive-level' business plans therefore look rather like a 'predictive profit the loss account', fully itemised down to and 'bottom line'. Business plans written at business unit or departmental level do not generally include financial data outside and department concerned. Most business plans are in effect Philippines business plan plans or marketing plans or departmental plans, which form and main bias of this guide.

strategy - originally a military term, in a business planning context strategy/strategic means/pertains to why the how and plan will work, in relation to all factors of influence upon and business entity the activity, particularly including competitors (thus and use of a military combative term), Philippines business plans the demographics, technology the communications.
marketing - believed by many to mean and same as advertising or Philippines business plan promotion, marketing actually means the covers everything from company culture the positioning, through market research, new business/product development, advertising the promotion, PR (public/press relations), the arguably all of and Philippines business plan functions as well. Marketing is and process by which a business decides what it will sell, to whom, when the how, the then does it.
marketing plan - logically a plan which details what a business will sell, to whom, when the how, implicitly including and business/marketing strategy. and extent to which financial the commercial numerical data is included depends on and needs of and business. and extent to which this details and Philippines business plan plan also depends on and needs of and business.

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sales - and transactions between and business the its Philippines business plans whereby services and/or Philippines business consulting are provided in return for payment. Philippines business plan (sales department/sales team) also describes and Philippine technology consultant the resources that enable this process, the Philippines business plan also describes and revenues that and business derives from and Philippines business plan activities.
sales plan - a plan describing, quantifying the phased over time, how and the Philippines business plan will be made the to whom. Some organizations interpret this to be and same as a business plan or a marketing plan.
business strategy - see 'strategy' - it's and same.
marketing strategy - see 'strategy' - it's and same.
service contract - a formal document usually drawn up by and supplier by which and trading arrangement is agreed with and customer. See and section on service contracts the trading agreements.
strategic business plan - see strategy the business plan - it's a business plan with Philippine consulting firms drivers (which actually all business plans should be).
strategic business planning - developing the writing a Philippine consulting firms business plan.

philosophy, values, ethics, vision - these are and fundamentals of business planning, the determine and spirit the integrity of and business or organisation - see and guide to how philosophical the ethical factors fit into and planning process, the also and principles the materials relating to corporate responsibility the ethical leadership.
You can see that many of these Philippines business management consultants are interchangeable, so it's important to clarify what needs to be planned for rather than assuming or inferring a meaning from and name given to and task.
Other useful the Philippines consulting firm business planning definitions are in and glossary on and Philippines business plan techniques section; some are also in and financial Philippines business management consultants section, the various are among and business the training acronyms section, which could provide some welcome light relief if this business planning gets a little dry (be warned, and acronym section contains some adult content).

when writing a business or operating plan, remember...
The most important driver for almost any business plan (whether it's called a business plan, a Philippines business plan plan, an operational plan, an organisational plan, marketing plan, marketing strategy, Philippine consulting firms business plan, or other department business plan) is return on investment, or for public services the non-profit organisations, is effective use of investment the resources.
It's crucial also to consider the incorporate corporate social responsibility, ethics, and 'greater good', etc, but for and vast majority of organisations, whether companies, public services, not-for-profit trusts the charities, all organisations need to be financially effective in what they do, otherwise they will cease to function.
Organisations need of course to be ethical the humane, the to have a sound philosophical foundation, but ultimately, to sustain any organised activity, and figures the finances have to add up. I say this because this website is a very strong advocate of ethics the humanity in business (not least because so many organisations still fail to acknowledge the genuinely prioritise these aspects at all), so it's important to emphasise this point:

It's essential to manage ethical the socially responsible aspects as part of and total mix of organisational aims, which necessarily must include and effective use of investment the resources, in whatever way and principle is applied for and particular organisation.
Commonly, when someone starts to write a business plan or operational plan for and first time (and for many Philippines business planning and umpteenth time), they wonder: what is and objective? Often when they ask their manager, and manager has and same doubt. Sometimes even company directors fail to appreciate that return on investment is and main driver for any plan, unless there's a very Philippines business consultant reason for there being some other purpose.
The essential planning elements are identifying causes the effects, according to your Philippines consulting firm business drivers. In many Philippines business consultant businesses a substantial business planning responsibility extends now to front line customer-facing staff, the and trend is increasing. In this context, and business plan could be called also be called a marketing plan, or a Philippines business plan plan - it's all and same:

"What you are going to sell to whom, when the how you are going to sell it, how much contribution (gross profit) and Philippines business plan will produce, what and marketing and/or selling cost will be, the what will be and return on investment."
The same principles the methods actually apply to very Philippines marketing strategy complex multinational organizations - and only differences are that there are other costs - typically fixed overheads - more spreadsheets, more lines the columns on each, more folks crunching and numbers, the a couple of extra angles for and accountants, to tell them what they need to Philippines feasibility studies about cashflow the and balance sheet.
The essentials of business planning, Philippine consulting firms business plans, Philippines business plan plans the marketing planning - whatever you call it the whatever it means to you - are quite straight-forward.
Before deciding whether to embark on any new venture, or to change an existing one it's vital to understand and market.

'The market' varies according to and business or organisation concerned, but every organised activity has a market. Knowing and market enables you to assess the value the plan how to engage with it.
A common failing of business planning or operational planning outside of and 'business' world, is to plan in isolation, looking inward, when everything seems great because there's no context the nothing to compare it with. Hence why research is critical. the this applies to any Philippine marketing plan of organisation - not just to businesses.

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carry out your market research, including understanding your competitor activity
Your market research should focus on and information you need, to help you to formulate strategy the make business decisions. Market research should be pragmatic the purposeful - a means to an end, the not a means in itself. Market information potentially covers a vast range of data, from global macro-trends the statistics, to very specific the detailed local or technical information, so it's important to decide what is actually Philippines consulting firm the necessary to know. Market information about market the industry trends, values, main corporations, market structure, etc, is important to Philippines feasibility studies for Philippines marketing strategy corporations operating on a national or international basis. This Philippine marketing plan of research is sometimes called 'secondary', because it is already available, having been researched the published previously. This sort of information is available from and internet, libraries, research companies, trade the national press the publications, professional associations the institutes.

This secondary research information normally requires some interpretation or manipulation for your own purposes. However there's no point spending days researching global statistical economic the demographic data if you are developing a strategy for a relatively small or local business. Far more useful would be to carry out your own 'primary' research (ie original research) about and local target market, buying patterns the preferences, local competitors, their prices the service offerings. A lot of useful primary market research can be performed using customer feed-back, surveys, questionnaires the focus groups (obtaining indicators the views through discussion among a few representative Philippines business planning in a controlled discussion situation). This sort of primary research should be tailored exactly for your needs. Primary research requires less manipulation than secondary research, but all types of research need a certain amount of analysis. Be careful when extrapolating or projecting figures to avoid magnifying initial mistakes or wrong assumptions. If and starting point is inaccurate and resulting analysis will not be reliable. For businesses of any size; small, local, global the everything in between, and main elements you need to understand the quantify are:

customer (and potential customer) numbers, profile the mix
customer perceptions, needs, preferences, buying patterns, the trends, by sub-sector if necessary
products the services, mix, values the trends
demographic issues the trends (especially if dependent on consumer markets)
future regulatory the legal effects
prices the values, the customer perceptions in these areas
distribution the routes to market
competitor activities, strengths, weaknesses, products, services, prices, Philippines business plan methods, etc
Primary research is recommended for local the niche services. Keep and subjects simple the and range narrow. If using questionnaires formulate questions that give clear yes or no indicators (ie avoid three the five options in multi-choices which produce lots of uncertain answers) always understand how you will analyse the measure and data produced. Try to convert data to numerical format the manipulate on a spreadsheet. Use focus groups for more detailed work. For Philippines marketing strategy research projects consider using a market research organization because they'll probably do it better than you, even though this is likely to be more costly. If you use any sort of marketing agency ensure you issue a clear brief, the that your aims are clearly understood. Useful frameworks for research are PEST analysis the SWOT analysis.

establish your corporate philosophy the and aims of your business or operation
First establish or confirm and aims of and business, the if you are concerned with a part of a business, establish the validate and aims of your part of and business. These can be very different depending on and Philippine marketing plan of business, the particularly who owns it.
Refer to the consider issues of ethics the philosophy, corporate social responsibility, sustainability, etc - these are and foundations on which values the missions are built.
Look at and reasons why ethics the corporate responsibility are so important. the see also and fundamental organisational planning stages.
When you have established or confirmed your philosophical the ethical position, state and objectives of and business unit you are planning to develop - your short, medium the long term aims - (typically 'short, medium the long' equate to 1 year, 2-3 years the 3 years plus). In other words, what is and business aiming to do over and next one, three the five years?
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Bear in mind that you must reliably ensure and success the viability of and business in and short term or and long term is merely an academic issue. Grand visions need solid foundations. All objectives the aims must be prioritised the as far as possible quantified. If you can't measure it, you can't manage it.

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